Disney Cars

About Disney Cars

scale die-cast cars were some of the most popular toys of the 2006 Summer Season. Dozens of characters are represented, with some having multiple versions available. Several stores had trouble keeping the toys in stock, and some models are still difficult to find because of being shipped in lower numbers than other characters. Some online Disney enthusiasts are comparing it to the same shortage that Mattel faced with its Toy Story line in 1995. Some of the die-cast cars are only readily available on eBay. On August 14, 2007, the die-cast Sarge car, made between May and July 2007, was recalled due to "impermissible levels of lead" used in the paint.

On June 22, 2006 Disney Consumer Products announced that Cars merchandise broke records for retail sales based on a Disney-Pixar product, recording 10-to-1 more volume than Finding Nemo. DCP reports that product expansion will take place in the fall alongside the DVD release of the film. Mattel has announced that Cars toys will continue through 2008 with the release of at least 80 new vehicles. A 36 car pack called "Speedway of the South" will feature most of the race cars seen during the opening race sequence of the film.